It does not matter how the content gets to you, by what ‘road” or in what
form, whether in a library book, a hard copy magazine or newspaper, the web and
its various forms of streaming … it has something in common … you have to have
interest in the content, it has to engage with you .. and make you want you to
focus and read on.
This has always been the case. How often have you picked up a book, looked
over a few pages, and discarded it. Why ? because it did not engage with you,
watched a movie, switched channels, went to sleep or worse still, walked out of
a theatre .. or reading a web page and thought , no .. and moved on … read a
Twitter stream and nothing, you either clicked good bye or went looking for
content that you can relate to, regardless of how the content is delivered to
you, how you view it or engage with it, it has to value you and engage with you
as a person.
Think about this and we will come back to you … in the next
blog entry with more .. of what I hope is interesting content
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