Saturday, April 30, 2011

Engagement & Content

Content of an interesting discussion …. starts the thought processes !

My thoughts at the moment, seem to be focused on “engagement”, the reasons why we aren’t and the bigger picture of flawed corporate cultures caused by basic systemic issues ... as I said in the feed yesterday "Everyone is connected, but are we really connecting ?” – I think not .. or worse if we are ... we are not listening. I have some views on the reasons for this ... but it amazes me that organisations including governments seem to just go through the motions and are seemingly indifferent to the reality .. which is why their stakeholders .. us .. are not engaged (normally) with their strategies ... this comes down to the education of the “masses” as well, as for the Gods in the marble halls – we are just too ‘aware’ for their own good.

However with the fragmentation of the mass market in all areas, including mass media, the outcome for me is that instead of organisations making systemic changes to move with the social and technological changes to improve their internal cultures and thus the engagement and transparency with “us”, they basically keep going the way they are going, and one day when the financial world is sorting through the carcass of what were “great” organisations (including governments probably) ... they will ask .. too late .. “How did this happen” ?

To cut a long story short, there has to be change in the way things are done ... we all need to realise that so far as the Universe is concerned we don’t amount to a hill of beans as individuals (but together ?? ) ... as Carl Sagan said in his own meditation ... we are just this little blue dot in a relatively small galaxy, within the infinity of the Universe, that’s the reality of our significance ... numberless blades of grass or the grains of sands on every beach ... in every world springs to mind …

So what can potentially makes us different .. one thing, which is “what if” we believed in engagement with each other, in true transparency (not just the words) we can become magnificent working together .. so what exactly is stopping us .. fear of “everything”, ego .. perhaps !

But we need to start, with one small step, how about within your own circle of influence, and then the circle will grow, and soon (this relies on engagement) .. we have the ability to foresee the magnificence which can be a social engaged one world … utopia, even possible ?? … it must be possible as I can see our potential …probable .. I hope so .. I hope I see the start of it before my time is over .. well this time around anyway.

There needs to be one thing, a world wide social revolution, that holds Governments at all levels accountable and likewise all levels of business … how about we bring all levels of abuse and inequity to the surface …. without all of the hype and b/s of the news organisations who are basically there to sell their own product, their content… so we come back basically to transparency and accountability … so long as there is a “rating” to be improved .. we cannot trust in the ethics of the organisation, who are only motivated by money .. for me (now) money is like the mythical pot of gold at the end of the rainbow .. when you get to it, there is nothing there … and I can tell you from personal experience that money and materialism does not make you happy … but I guess that is something you need to find out for yourself.

By the way, if I hear one more time, “We have always done it this way ... “ but this is my point exactly ... and here you are talking with some organisation that is in need of change, sometimes surgical change. In any organisation, you must be proactive and always be curious and strive for excellence. To drive policy … that is the function, or it is supposed to be of the Board / owner and the CEO .. to work on the question .. here is the direction we we want to go, how do we get there ? Too many CEO’s work in the company and therefore never understand the reality which is that their company is not entitled to anything .. they may have the best / greatest most exciting wiz bang product or idea in the Universe, but unless you really engage with your market, (before – you take it to market, so they are part of the process) – it will rarely succeed.

This post seems more about engagement rather than content ... so next time .. content for your publications ...

Ok .. time for my exercise …

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