I know that it is the essence of business to explore every option, but this niche opportunity that News is exploring to me verges on wishful thinking.
With the introduction of a new product for a very limited closed product market, namely for the Apple iPad. A very niche market … So what happens when a new hardware tablet is produced, a new “Daily” ?
A brave new venture to say the least, in my humble opinion the likelihood of payback and ultimate success is remote, when there is so much other content out there (all accessible via RSS and free),as well it harks back to the old media mentality of a closed channel for information. This is not how it works, and it is not viable to think that way anymore. Nor are pay walls … but that is seriously another discussion about flawed market strategies and tactics altogether.
In their favour News Limited / Fox will be able to provide a very wide and diverse content from news, comments and media content, but will that be enough, my view is that you cannot transpose old media structure on the internet, its about time that Fox and News Limited actually woke up to this. The internet is not about closed systems., something also which Facebook will learn, if it doesn’t evolve.
Concerning the future, if there is one, The Daily itself, will News have control over content – or will Apple have some say ? Is it going to be skewed or politically biased like other News Limited content ? Also advertising on a subscription service will be needed to create long term viability – would you pay for a subscription and at the same time be bombarded with advertising ? Or turn it around, offer the subscription to the magazine without Adverts or no subscription with adverts... and why only for the iPad .. ?
The only good things that I see here is that News is doing it at all - it will have to evolve or die (after MySpace and their fiddling and controls .. what of this ? ) the thing that is innovative about this new venture, is that a subscription service actually exists to provide content under the Apple iTunes / Apps store, now that is a a new horizon to explore. Good luck with that.
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